Your Success Depends on Delivering Real Value
The success you get from Facebook Ads is going to greatly depend on whether or not you have the right value offers that create a deep desire to opt-in or buy from your audience.
People aren’t just looking for homes one day, and ready to take action the next day. This is a decision that comes with education, thinking, conversations, and guidance. Your job is to make them offers that actually solve their problems as they begin going through the buying or selling journey.
If you create offers that show exactly how they can go from A all the way to Z, and how you’ll be the “Tylenol” to their problems, you have what it takes to get closer to closing a deal.
You not only want to provide a solution to their problem, but want for the solution you offer to be so valuable that your potential customer won’t care whether you’re charging 2% or 7%. Don’t Fret over the wording or look of your Meta Ads at first.
Instead, focus on creating the best offers possible for your audience, it’s not about you, it’s about what’s in it for them to engage with you and give you their information for follow up.
Your Success Depends on Delivering Real Value
If you approach most real estate agents who buys from them the most, many would not be able to answer that for you…crazy I know.
Very few understand who their actual audience is and why they choose to patronize their business. This is very important information for you to understand!!!
If you don’t know, then you won’t be able to speak the language they’re using to find you and your business. You won’t be able to target your paid advertising the right way, and you’ll waste your efforts going after the wrong audiences.
I can’t stress enough how much preparation breeds confidence. Success in real estate doesn’t just happen, part of it is preparation to create a profitable ad or an unbeatable offer.
If you’re not sure how to get into the psychology of your ideal customer, then hire a research team, and a copywriter to generate reports that can show you who your best audience might be and how to reach them based on your businesses and the markets historical data.
You do have to work the numbers, and the beauty of that is that you only need basic math skills to figure out whether you are profitable or not.
Good news, you passed 5th grade, you have those skills.
This trick is to figure out whether you make more off each lead than it took to generate them in the first place.
It’s as simple as subtracting your Cost-Per-Click (CPC) from your earnings-per-click (EPC)
Thus, your biggest math problem ever in the world of advertising would be like this: EPC - CPC?
Once you know how to figure out the numbers, you are well on your way to becoming a profitable advertiser. You’ll also learn how to manipulate different criterias inside of your Meta Ads to make those number better, and better. It will become nearly impossible for you to fail once you know how to do the math.